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  1. Define your target audience in a few sentences. Come up with a couple of personas for example users.
  2. Compile a list of 3-4 websites that serve your target audience and can be references for your content structure. These don’t need to be WordPress sites.
  3. Make a sitemap based on 1 and 2. Example here (link needed).
  4. Create a local WordPress installation and install the Underscores starter theme.